Successful herd management starts long before the first lactation. This presentation demonstrates how MSD Animal Health and MSD BioPharma solutions work together throughout the entire production cycle – from colostrum management, calf rearing and reproductive management to milk production. The focus is on SenseHub® Dairy Lifetime and Milk Monitoring, which provide valuable insights into health, fertility, reproduction and performance. Through practical examples, the presentation highlights how data-driven decisions can improve animal health, optimize workflows and enhance the economic sustainability of modern dairy operations.