The agriculture of the future relies on data. Day-to-day operations in many poultry houses are still characterized by handwritten notes, scattered lists, and disorganized documentation. But what potential does all this data hold? The SimpleAgriData project offers an optimal solution. The development of an app simplifies and speeds up daily record-keeping in broiler production. The data entered here can then be stored directly—along with other data—in a data platform that enables further analysis. A concrete example of such AI-based analysis is the precise prediction of broiler weight.