Poultry businesses collect vast amounts of data, yet farms, feed mills and processing plants often still plan in isolation. Simon Cohen will show how real-time feed and scale data can power AI-driven forecasts from day one, replacing manual estimates with a clearer view of what is happening on the farm. Drawing on work with producers worldwide, he will explain how better forecasts can help teams spot risk earlier, plan feed and processing more precisely, and improve flock performance. He will also address the foundations AI needs to deliver practical value: reliable data, connected systems and workflows that help people act.