Agricow turns 30: new brand on show at EuroTier, Hall 12

Agricow is 30 years old this year, and we are bringing our new brand to EuroTier 2026. You will find us in Hall 12, Stand C57.

Our story did not start in a company. It started in a barn. In the early 1990s Alberto Musicco, a dairy farmer from Lake Garda in northern Italy, travelled to the United States and Canada and saw cows lying on mattresses for the first time. Back home he built his own prototypes and tested them in his own barn. When other farmers asked where he had bought them, the answer was simple: "I made them."

In 1996 the prototypes became a company. The first mattresses went to Italian farms and, almost immediately, to Spain. Brushes came next, after watching cows scratch against walls and gates. Then scrapers, fans, waterers, calf housing and complete barns.

Agricow today:

• 30 product lines, designed and manufactured in Italy
• Farms served in 55 countries on 5 continents
• More than 1,000 barns designed
• Two generations working side by side: Alberto and his children Federico and Vittoria

The new brand keeps what matters. The cow is still in the logo, and so is the line that sums up our work: Improving wellbeing since 1996.

"For me cow comfort is not a trend. It is a responsibility," says Alberto Musicco, founder and CEO. "A cow that feels well is the first sign of a healthy, efficient and sustainable farm."

Come and see us at EuroTier, 10 to 13 November, Hall 12, Stand C57. We will be glad to show you what 30 years in the barn have taught us.