Dr. Verena Beck is Sustainability Manager and Research Coordinator at Brand Qualitätsfleisch GmbH & Co. KG, a German pork slaughtering and cutting company. Her work focuses on sustainability management, digitalization of agri-food value chains, applied research projects, and knowledge transfer between science and industry. Within the GlasSchwein research project, she works on integrating animal, process, and quality data across the pork value chain to improve transparency, traceability, and data-driven decision-making for stakeholders in the livestock sector.