Jörg Hurlin is working for the EW GROUP Holding as a “Head of Technical Innovation” since the beginning of 2015. In addition, as Managing Director he is responsible for the subsidiary Agri Advanced Technologies (AAT).

Within AAT the main field of activity is the development of specialized application technologies for poultry breeding, for example machines for in ovo sex determination or grading and vaccination devices for breeders. Besides the product development he is proud that AAT has placed until now 16 sex determination units in different European and US layer hatcheries and have over 60 grading units running in breeder farms around the world.

After achieving the Master of Science degree in agricultural engineering at the University of Goettingen his career has started with Big Dutchman International in 2008. During this time, he has been working three years in the product management of alternative layer systems, before he became the head of the technical development and sales support department for “poultry meat and animal feeding systems”.

Over fivteen years of experience have given him a good overview about the different fields and requirements in the poultry business around the globe, and several changes in productions systems he has experienced at first hand. With this knowledge, he is now preparing within AAT the change to free of chick culling on hatchery level through the supply chain and the roll out of advanced technologies.